Americanization and the role of the media
Americanization
The concept of Americanization is the fact that the American culture has an impact and an influence on many others around the world. The American culture has an impact on popular culture, politic, technology, business and cuisine. A good example of United States culture’s influence is the worldwide known McDonald's restaurant. The impact of those restaurants is called McDonaldization.The concept of McDonaldization happens when a culture uses the characteristics and the strategies of the American fast food. All over the world McDonald's are present and are always associated with American culture. Also, the fast-food techniques are starting to be used in many more spheres than only for restaurant. Different institutions are using the aspect of the fast food: the efficiency, the calculability, the predictability, the control and the culture.
Popular culture & Media
The media also have a big influence on the spreading on the American culture. With Hollywood, including the movies and the TV programs, the American culture is present all over the world. Hollywood dominates almost all the worlds media market. American TV programs are broadcasted all over the world, in different languages. The four American programs that are the most popular around the world are Lost, The Simpsons, CSI and Desperate Housewives. Those TV shows are showing the world, what it means to be American, and that's how the culture is spreading.
American way of life
A good expression that describes the American culture is the American way of life that refers to the lifestyle of the American citizens. Many people around the world dream to be American so they adopt the American way of life.
Business & Brand
Coca-Cola, Apple, Microsoft, McDonald's, Starbucks and Burger King are all American companies and brands. Coca-Cola and McDonald's are often referred to as symbols of Americanization, because they are know worldwide, and present in a majority of lives.
Popular culture & Media
The media also have a big influence on the spreading on the American culture. With Hollywood, including the movies and the TV programs, the American culture is present all over the world. Hollywood dominates almost all the worlds media market. American TV programs are broadcasted all over the world, in different languages. The four American programs that are the most popular around the world are Lost, The Simpsons, CSI and Desperate Housewives. Those TV shows are showing the world, what it means to be American, and that's how the culture is spreading.
American way of life
A good expression that describes the American culture is the American way of life that refers to the lifestyle of the American citizens. Many people around the world dream to be American so they adopt the American way of life.
Business & Brand
Coca-Cola, Apple, Microsoft, McDonald's, Starbucks and Burger King are all American companies and brands. Coca-Cola and McDonald's are often referred to as symbols of Americanization, because they are know worldwide, and present in a majority of lives.
http://www.globalenvision.org/library/33/1273
http://www.thefreedictionary.com/Americanization
http://fr.slideshare.net/esrmenglishgroup/the-americanization-of-world-cultures
http://www.thefreedictionary.com/Americanization
http://fr.slideshare.net/esrmenglishgroup/the-americanization-of-world-cultures